Case

Ichnya condensed milk. Anti-crisis limited edition

The whole country was following the events in Ichnya, and the employees of the Ichnya Milk Plant saw everything firsthand. Yes, we live in difficult times, but this is by no means a reason to give up. On the contrary, we know what we are capable of and what we want to achieve.
 
Production after the events in Ichnya has been fully restored. And the plant created the first batch of new condensed milk to support the Armed Forces of Ukraine.
 
“We should support each other: society should support the army, and the army should support society. A limited batch of condensed milk is dedicated to the Ukrainian Army, in which we sincerely believe. Three craft packs of “Battle Condensed Milk” from Ichnya depict soldiers of different troops. Tank, naval and infantry condensed milk specially made for December 6,” said Valentin Zaporoshchuk, Chairman of the Supervisory Board of the Ichnya Milk Company.
 
Creative Director, partner of TABASCO creative agency Alexander Smirnov: “In the comments to this project, Ichnya's marketing strategy is often praised, but I think that our client showed the market something more - an upright conduct of a national producer. And this deserves respect."
 
The design of condensed milk was developed by the Ukrainian creative company TABASCO, the author of such outstanding projects for the army as the “Ballad of Infantry” and “Victory Day”.
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