Case

Creating an Instagram mask-game for the Ministry of Health of Ukraine and the Red Cross of Ukraine

The SportFromHome mask consists of exercises for the cervical spine mobility. Its development was carried out by the TABASCO creative agency and the FFFACE company. The sports complex was created by the world champion in jiu-jitsu and the master of sports of Ukraine of international class fitness Ivan Nastenko. You can download the mask in your @coronainfoua account.

After the release and news in the press for the first week, 63,000 Instagram users uploaded SportFromHome.

At the second stage of the PR campaign, TABASCO conducted a charity training with a network of hiitworks fitness clubs, the Kind Challenge fundraising platform, and the Institute for Cognitive Modeling. The goal of the training is to raise funds for protective suits for doctors struggling with COVID-19. We invited a star couple — blogger and TV presenter Polina Logunova and actor Dmitry Stupka who were trained by fitness expert Yaroslav Soinikov and SportFromHome ambassador, world champion in ju-jitsu Ivan Nastenko.

 
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