Burn cycling calories: TABASCO created key-visual for the Kyiv Sotka 2020

For the sixth year in a row, TABASCO has been the creative partner of the Kyiv Sotka 100 km cycling marathon. 

In 2020, communication is embodied through the image of food. The key visual is a burger made up of various bike parts.

Sotka for the agency is an opportunity to find new insights every year. This time we decided to go from the side of "cycling calories".