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	<title>Project Management Archives - Tabasco</title>
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	<title>Project Management Archives - Tabasco</title>
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		<title>ESSENTA PRO – A NEW TOOTHPASTE BRAND DEVELOPED BY TABASCO AGENCY</title>
		<link>https://tabasco.com.ua/en/essenta-pro-a-new-toothpaste-brand-developed-by-tabasco-agency/</link>
		
		<dc:creator><![CDATA[Vita]]></dc:creator>
		<pubDate>Wed, 07 Jan 2026 13:36:21 +0000</pubDate>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand-strategy]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Product Concept]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Visual identity]]></category>
		<guid isPermaLink="false">https://tabasco.com.ua/?p=515</guid>

					<description><![CDATA[<p>TABASCO agency has developed a new international toothpaste brand, which is manufactured in Italy. It was the classic path – analyzing the competitive environment, finding a price niche, a new product positioning, defining a flagship SKU, finding a name, logo, and packaging. We are happy to welcome the new brand to shelves and online stores.</p>
<p>Запис <a href="https://tabasco.com.ua/en/essenta-pro-a-new-toothpaste-brand-developed-by-tabasco-agency/">ESSENTA PRO – A NEW TOOTHPASTE BRAND DEVELOPED BY TABASCO AGENCY</a> спершу з'явиться на <a href="https://tabasco.com.ua/en">Tabasco</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="768" height="1024" src="https://tabasco.com.ua/wp-content/uploads/2026/01/8kwneh1nd4mxjqb-768x1024.jpeg" alt="" class="wp-image-509" srcset="https://tabasco.com.ua/wp-content/uploads/2026/01/8kwneh1nd4mxjqb-768x1024.jpeg 768w, https://tabasco.com.ua/wp-content/uploads/2026/01/8kwneh1nd4mxjqb-225x300.jpeg 225w, https://tabasco.com.ua/wp-content/uploads/2026/01/8kwneh1nd4mxjqb.jpeg 960w" sizes="(max-width: 768px) 100vw, 768px" /></figure>



<p>TABASCO agency has developed a new international toothpaste brand, which is manufactured in Italy.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="768" height="1024" src="https://tabasco.com.ua/wp-content/uploads/2026/01/yg80uedsb7cbl5o-768x1024.jpeg" alt="" class="wp-image-511" srcset="https://tabasco.com.ua/wp-content/uploads/2026/01/yg80uedsb7cbl5o-768x1024.jpeg 768w, https://tabasco.com.ua/wp-content/uploads/2026/01/yg80uedsb7cbl5o-225x300.jpeg 225w, https://tabasco.com.ua/wp-content/uploads/2026/01/yg80uedsb7cbl5o.jpeg 960w" sizes="(max-width: 768px) 100vw, 768px" /></figure>



<p>It was the classic path – analyzing the competitive environment, finding a price niche, a new product positioning, defining a flagship SKU, finding a name, logo, and packaging. We are happy to welcome the new brand to shelves and online stores.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="768" height="1024" src="https://tabasco.com.ua/wp-content/uploads/2026/01/yhlqfikravbu6xx-768x1024.jpeg" alt="" class="wp-image-513" srcset="https://tabasco.com.ua/wp-content/uploads/2026/01/yhlqfikravbu6xx-768x1024.jpeg 768w, https://tabasco.com.ua/wp-content/uploads/2026/01/yhlqfikravbu6xx-225x300.jpeg 225w, https://tabasco.com.ua/wp-content/uploads/2026/01/yhlqfikravbu6xx.jpeg 960w" sizes="(max-width: 768px) 100vw, 768px" /></figure>
<p>Запис <a href="https://tabasco.com.ua/en/essenta-pro-a-new-toothpaste-brand-developed-by-tabasco-agency/">ESSENTA PRO – A NEW TOOTHPASTE BRAND DEVELOPED BY TABASCO AGENCY</a> спершу з'явиться на <a href="https://tabasco.com.ua/en">Tabasco</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>HeroCAR has launched a new fundraising campaign created by TABASCO</title>
		<link>https://tabasco.com.ua/en/herocar-has-launched-a-new-fundraising-campaign-created-by-tabasco/</link>
		
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Mon, 29 Apr 2024 07:01:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand-strategy]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Social Responsibility]]></category>
		<category><![CDATA[Brand]]></category>
		<guid isPermaLink="false">https://tabasco.com.ua/?p=237</guid>

					<description><![CDATA[<p>The first HeroCar communication campaign went live, aiming at fundraising. All donations will be used to purchase cars for the Armed Forces of Ukraine. TABASCO was responsible for the brand strategy, campaign development and content creation. We hope that our collaboration with HeroCAR will help our warriors save their lives and protect civilians.</p>
<p>Запис <a href="https://tabasco.com.ua/en/herocar-has-launched-a-new-fundraising-campaign-created-by-tabasco/">HeroCAR has launched a new fundraising campaign created by TABASCO</a> спершу з'явиться на <a href="https://tabasco.com.ua/en">Tabasco</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>The first HeroCar communication campaign went live, aiming at fundraising. All donations will be used to purchase cars for the Armed Forces of Ukraine. TABASCO was responsible for the brand strategy, campaign development and content creation. We hope that our collaboration with HeroCAR will help our warriors save their lives and protect civilians.</p>



<div class="single__video" data-url="https://youtu.be/O4Gb7Eztiko"><div class="single__video_preview" aria-hidden="true"><picture><source srcset="https://tabasco.com.ua/wp-content/uploads/2024/04/3cye9kgoglufo4k-1024x536.webp" type="image/webp"/><img decoding="async" src="https://tabasco.com.ua/wp-content/uploads/2024/04/3cye9kgoglufo4k-1024x536.png" loading="lazy" class="image-aspect-ratio" alt="" width="1680" height="879"/></picture></div><div class="single__video_button">Play</div></div>
<p>Запис <a href="https://tabasco.com.ua/en/herocar-has-launched-a-new-fundraising-campaign-created-by-tabasco/">HeroCAR has launched a new fundraising campaign created by TABASCO</a> спершу з'явиться на <a href="https://tabasco.com.ua/en">Tabasco</a>.</p>
]]></content:encoded>
					
		
		
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