Influence Hub Archives - Tabasco

“The Incomplete Flight” premiered on Jan, 18th 2024

Admin — Mon, 29 Apr 2024 07:18:17 +0000

The promo campaign created by TABASCO culminated in a documentary premiering on YouTube on January 18, 2024.

The promo campaign idea was to create a buzz among top officials and media in order to generate organic announcement for the release of the documentary. We decided that if we use the deceased minister’s Facebook page, it can help us provocatively break through the informational clutter, intrigue media and top officials.

On top of the traditional announcement distributed in leading 99 media including the TV news and buzz in social media, the promo campaign resulted in 10 largest national TV channels showing the film besides YouTube that was the only channel planned originally. The overall promo reach came to 6.5 million views which is every fifth Ukrainian citizen.

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Запис “The Incomplete Flight” premiered on Jan, 18th 2024 спершу з'явиться на Tabasco.

TABASCO won Gold and Silver Effie Awards 2023 for the Dobrobat case

Admin — Mon, 29 Apr 2024 06:45:59 +0000

Before the war, the Dobrobat movement did not exist. In the rural town of Borodyanka, liberated from the invaders, the rescuers needed help in clearing the rubble. That’s how an initiative group of volunteers was established. It was able to solve the problem in a mobile way. But there was a lot of rubble and destruction, so the hands were not enough.

With zero media support, thanks only to influencers’ own media, the newly created Dobrobat construction battalion received publicity for its activities, which led to the creation of not only a full-fledged battalion (up to 800 people), but turned into a whole army of volunteers with 13 thousand active participants.

The case was awarded with Gold and Silver at Effie Awards Ukraine.

Запис TABASCO won Gold and Silver Effie Awards 2023 for the Dobrobat case спершу з'явиться на Tabasco.

Dobrobat and TABASCO presented the Dobrobat case at the Effie 2023 conference

Admin — Mon, 29 Apr 2024 06:27:54 +0000

Victor Andrusiv, Dobrobat founder and Dmytro Khmelevskyy, CEO TABASCO spoke about the process of creating and implementing Dobrobat case, non-standard solutions, cardinally bold steps and the reasons of its success at The BEST MARKETING PRACTICES CONFERENCE.

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Запис Dobrobat and TABASCO presented the Dobrobat case at the Effie 2023 conference спершу з'явиться на Tabasco.

Re:Create case received the GOLD award at Kyiv International Advertising Festival

Admin — Sun, 28 Apr 2024 07:02:15 +0000

February-March 2022. There is absolutely no positive news. We had to find a form that would fascinate people and give them confidence that what will happen next, we will stand up, we will rebuild! That’s how Re:Create was born. We announced an open competition for architects, illustrators, designers and artists with the task of imagining what a restored and rebuilt Ukraine would look like after the war. The case was awarded with Gold, Broze and three short lists at Kyiv International Advertising Festival.

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Запис Re:Create case received the GOLD award at Kyiv International Advertising Festival спершу з'явиться на Tabasco.