Advertising Archives - Tabasco

The wine brand “46 Parallel Wine”, created by TABASCO, becomes an international player

Admin — Fri, 28 Feb 2025 11:34:26 +0000

46 Parallel Wine became a part of the Vinos de la Luz international group. This is the first case in the last 15 years when a foreign investor buys a Ukrainian wine business and have a plan to keep developing it.

In 2020, TABASCO agency was engaged in the wine brand development with the “Proudly Ukrainian” philosophy.

Despite the difficult starting conditions in the year of the pandemic, 46 Parallel Wine confidently took a position on the Ukrainian market, becoming one of the most awarded wine brands in the country. Today, its association with Vinos de la Luz opens up new global perspectives, while preserving the original “Ukrainian soul” of the product and team.

Запис The wine brand “46 Parallel Wine”, created by TABASCO, becomes an international player спершу з'явиться на Tabasco.

ODESA DECOLONIZATION SIX-MONTH PROJECT COMPLETED WITH THE ADVERTISING CAMPAIGN

Admin — Fri, 27 Sep 2024 09:56:29 +0000

Six-month “Odesa Decolonization” project, initiated by Odesa Business Club, was aimed to identify and study myths about Odesa, the perception of the city, and hold open discussions about the history, culture, education of Odesa, and the vision of the city on the world map.

TABASCO agency was part of the working group of the Odesa Decolonization team, took an active part in all events, was engaged in strategy development, presented the results of sociological research on the perception of Odesa, and developed a communication campaign that completed the project.
Yevhen Chikalenko was selected as the project ambassador. He was a Ukrainian businessman, philanthropist, public figure from Odesa, who lived in Ukraine in the 19th and 20th centuries. His image was reproduced with the help of AI. Yevhen appealed to Ukrainians and drew parallels between the times of the Ukrainian People’s Republic and modern Ukraine, debunking imposed myths about Odesa.

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The campaign was warmly received in social networks, received many positive reviews, was announced on the country’s largest screen in the Gulliver shopping center and received a lot of PR coverage, including the popular morning show “Breakfast with “1+1

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Запис ODESA DECOLONIZATION SIX-MONTH PROJECT COMPLETED WITH THE ADVERTISING CAMPAIGN спершу з'явиться на Tabasco.

“The Incomplete Flight” premiered on Jan, 18th 2024

Admin — Mon, 29 Apr 2024 07:18:17 +0000

The promo campaign created by TABASCO culminated in a documentary premiering on YouTube on January 18, 2024.

The promo campaign idea was to create a buzz among top officials and media in order to generate organic announcement for the release of the documentary. We decided that if we use the deceased minister’s Facebook page, it can help us provocatively break through the informational clutter, intrigue media and top officials.

On top of the traditional announcement distributed in leading 99 media including the TV news and buzz in social media, the promo campaign resulted in 10 largest national TV channels showing the film besides YouTube that was the only channel planned originally. The overall promo reach came to 6.5 million views which is every fifth Ukrainian citizen.

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Запис “The Incomplete Flight” premiered on Jan, 18th 2024 спершу з'явиться на Tabasco.

HeroCAR has launched a new fundraising campaign created by TABASCO

Admin — Mon, 29 Apr 2024 07:01:26 +0000

The first HeroCar communication campaign went live, aiming at fundraising. All donations will be used to purchase cars for the Armed Forces of Ukraine. TABASCO was responsible for the brand strategy, campaign development and content creation. We hope that our collaboration with HeroCAR will help our warriors save their lives and protect civilians.

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Запис HeroCAR has launched a new fundraising campaign created by TABASCO спершу з'явиться на Tabasco.

Battery – add energy for yourself! Meet a new energy drink!

Admin — Mon, 29 Apr 2024 06:15:56 +0000

Carlsberg Ukraine launched Battery, a new energy drink. Tabasco originated the launch advertising campaign, was responsible for the design and numerous communication materials. With its exceptional taste and refreshment, Battery provides a light charge for the body and mind, giving strength and inspiration for the things that matter.

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Запис Battery – add energy for yourself! Meet a new energy drink! спершу з'явиться на Tabasco.

Re:Create case received the GOLD award at Kyiv International Advertising Festival

Admin — Sun, 28 Apr 2024 07:02:15 +0000

February-March 2022. There is absolutely no positive news. We had to find a form that would fascinate people and give them confidence that what will happen next, we will stand up, we will rebuild! That’s how Re:Create was born. We announced an open competition for architects, illustrators, designers and artists with the task of imagining what a restored and rebuilt Ukraine would look like after the war. The case was awarded with Gold, Broze and three short lists at Kyiv International Advertising Festival.

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Запис Re:Create case received the GOLD award at Kyiv International Advertising Festival спершу з'явиться на Tabasco.