The wine brand “46 Parallel Wine”, created by TABASCO, becomes an international player

46 Parallel Wine became a part of the Vinos de la Luz international group. This is the first case in the last 15 years when a foreign investor buys a Ukrainian wine business and have a plan to keep developing it.

In 2020, TABASCO agency was engaged in the wine brand development with the “Proudly Ukrainian” philosophy.

Despite the difficult starting conditions in the year of the pandemic, 46 Parallel Wine confidently took a position on the Ukrainian market, becoming one of the most awarded wine brands in the country. Today, its association with Vinos de la Luz opens up new global perspectives, while preserving the original “Ukrainian soul” of the product and team.