Design Archives - Tabasco

ESSENTA PRO – A NEW TOOTHPASTE BRAND DEVELOPED BY TABASCO AGENCY

Vita — Wed, 07 Jan 2026 13:36:21 +0000

TABASCO agency has developed a new international toothpaste brand, which is manufactured in Italy.

It was the classic path – analyzing the competitive environment, finding a price niche, a new product positioning, defining a flagship SKU, finding a name, logo, and packaging. We are happy to welcome the new brand to shelves and online stores.

Запис ESSENTA PRO – A NEW TOOTHPASTE BRAND DEVELOPED BY TABASCO AGENCY спершу з'явиться на Tabasco.

AVANT-GARDE KYIV FEST HAS STARTED

Vita — Mon, 20 Oct 2025 12:35:37 +0000

The Avant-garde Kyiv Fest has started in Kyiv, as a way of returning to the Ukrainian avant-garde an important place in the history of art.
The festival is timed to coincide with the 100th anniversary of ARMU creation (Association of Revolutionary Arts of Ukraine). It covers the sites of seven museums and a scientific conference of the National Academy of Sciences of Ukraine. Among the most popular exhibitions are “Avant-garde. Origins”, which tells about the Ukrainian woven towel and its influence on the work of Kazymir Malevych at Ivan Honchar Museum, and Oleksandr Bohomazov exhibition at the Museum of Kyiv History.

TABASCO agency is the author of the festival’s corporate style and visual identity– from the logo and posters to social guidelines and OOH advertising.

Запис AVANT-GARDE KYIV FEST HAS STARTED спершу з'явиться на Tabasco.

The wine brand “46 Parallel Wine”, created by TABASCO, becomes an international player

Admin — Fri, 28 Feb 2025 11:34:26 +0000

46 Parallel Wine became a part of the Vinos de la Luz international group. This is the first case in the last 15 years when a foreign investor buys a Ukrainian wine business and have a plan to keep developing it.

In 2020, TABASCO agency was engaged in the wine brand development with the “Proudly Ukrainian” philosophy.

Despite the difficult starting conditions in the year of the pandemic, 46 Parallel Wine confidently took a position on the Ukrainian market, becoming one of the most awarded wine brands in the country. Today, its association with Vinos de la Luz opens up new global perspectives, while preserving the original “Ukrainian soul” of the product and team.

Запис The wine brand “46 Parallel Wine”, created by TABASCO, becomes an international player спершу з'явиться на Tabasco.

“The Incomplete Flight” premiered on Jan, 18th 2024

Admin — Mon, 29 Apr 2024 07:18:17 +0000

The promo campaign created by TABASCO culminated in a documentary premiering on YouTube on January 18, 2024.

The promo campaign idea was to create a buzz among top officials and media in order to generate organic announcement for the release of the documentary. We decided that if we use the deceased minister’s Facebook page, it can help us provocatively break through the informational clutter, intrigue media and top officials.

On top of the traditional announcement distributed in leading 99 media including the TV news and buzz in social media, the promo campaign resulted in 10 largest national TV channels showing the film besides YouTube that was the only channel planned originally. The overall promo reach came to 6.5 million views which is every fifth Ukrainian citizen.

Play

Запис “The Incomplete Flight” premiered on Jan, 18th 2024 спершу з'явиться на Tabasco.

CITY FOODHALL opened its doors in Blockbuster Mall. The new brand was created by TABASCO

Admin — Mon, 29 Apr 2024 07:05:34 +0000

Blockbuster Mall opened CITY FOODHAL – a new food court format. This is a place with a variety of dishes and a cozy atmosphere for the whole family. TABASCO was responsible for creating the logo, visual identity and communication materials.

Запис CITY FOODHALL opened its doors in Blockbuster Mall. The new brand was created by TABASCO спершу з'явиться на Tabasco.

TABASCO won Gold and Silver Effie Awards 2023 for the Dobrobat case

Admin — Mon, 29 Apr 2024 06:45:59 +0000

Before the war, the Dobrobat movement did not exist. In the rural town of Borodyanka, liberated from the invaders, the rescuers needed help in clearing the rubble. That’s how an initiative group of volunteers was established. It was able to solve the problem in a mobile way. But there was a lot of rubble and destruction, so the hands were not enough.

With zero media support, thanks only to influencers’ own media, the newly created Dobrobat construction battalion received publicity for its activities, which led to the creation of not only a full-fledged battalion (up to 800 people), but turned into a whole army of volunteers with 13 thousand active participants.

The case was awarded with Gold and Silver at Effie Awards Ukraine.

Запис TABASCO won Gold and Silver Effie Awards 2023 for the Dobrobat case спершу з'явиться на Tabasco.

Dobrobat and TABASCO presented the Dobrobat case at the Effie 2023 conference

Admin — Mon, 29 Apr 2024 06:27:54 +0000

Victor Andrusiv, Dobrobat founder and Dmytro Khmelevskyy, CEO TABASCO spoke about the process of creating and implementing Dobrobat case, non-standard solutions, cardinally bold steps and the reasons of its success at The BEST MARKETING PRACTICES CONFERENCE.

Play

Запис Dobrobat and TABASCO presented the Dobrobat case at the Effie 2023 conference спершу з'явиться на Tabasco.

Battery – add energy for yourself! Meet a new energy drink!

Admin — Mon, 29 Apr 2024 06:15:56 +0000

Carlsberg Ukraine launched Battery, a new energy drink. Tabasco originated the launch advertising campaign, was responsible for the design and numerous communication materials. With its exceptional taste and refreshment, Battery provides a light charge for the body and mind, giving strength and inspiration for the things that matter.

Play

Запис Battery – add energy for yourself! Meet a new energy drink! спершу з'явиться на Tabasco.

Re:Create case received the GOLD award at Kyiv International Advertising Festival

Admin — Sun, 28 Apr 2024 07:02:15 +0000

February-March 2022. There is absolutely no positive news. We had to find a form that would fascinate people and give them confidence that what will happen next, we will stand up, we will rebuild! That’s how Re:Create was born. We announced an open competition for architects, illustrators, designers and artists with the task of imagining what a restored and rebuilt Ukraine would look like after the war. The case was awarded with Gold, Broze and three short lists at Kyiv International Advertising Festival.

Play

Запис Re:Create case received the GOLD award at Kyiv International Advertising Festival спершу з'явиться на Tabasco.